Driving Startup Success Through Expertise

About Start-Up Way

Mission Statement

Start-Up Way empowers start-ups worldwide, minimizing money, time, and resource waste and accelerating progress. Our deep expertise and extensive experience in the US Silicon Valley High Tech industry become a building block in your success.  We develop tailored operational and financial plans that address each company's unique financial and operational needs. By equipping you with our practical, proven strategies and delivering unparalleled support, entrepreneurs in all industries and geographies can achieve their dreams.

PeiChun Chiang

“A numbers person who loves working with startups”

For more than 15 years I have worked in the startup ecosystem with successful companies, like XGI/ATI (acquired by AMD), Lucid Motors, and Parade Technologies.  I have witnessed the journey of many VC-backed companies from inception to successful IPOs. From those experiences, I gained valuable insights into the intricacies of operating within startup environments.

Managing these businesses is much different than working with established enterprises. The new companies are in a constant state of flux as they build their organization. They must adapt to rapid growth, constantly refine processes, and implement new or enhanced systems. Sometimes, friction arises, and opportunities are lost. 

My goal in establishing this company was to help startups realize their visions faster and more efficiently. I understand the unique challenges they face and provide guidance, so they gracefully navigate the complexities of launching and scaling a new business. For instance, I have consistently helped them overcome resource constraints. Also, I enhance teamwork, efficiency, and communications in dynamic environments where change comes daily.

Uncertain times test even the best business plan. Since the turn of the millennium, start-ups faced surprises, like the dot com boom, the dot com bust, China’s rapid rise as a world economic power, a worldwide recession, and a global pandemic. My company worked with clients to mitigate the problems, so they not only survived but thrived.

With my and my team’s extensive experience and knowledge, I am dedicated to empowering startups to reach their full potential and succeed in the business landscape. We coordinate intent and execution in operational units, so employees and partners seamlessly collaborate throughout the lifecycle. I have worked with companies and ensured a smooth first audit as well helped to prepare them for an IPO. Let us do the same for your business.