Money is the key to a start-up’s success or failure. Many do not have enough and fail, especially when facing unexpected obstacles, like the pandemic. Everyone knows this, but many (almost all) fledgling companies manage their finances poorly. Why? Founders are busy designing products, soliciting customers, adding talent, creating the distribution channel. They do not have the time or the desire to make sure that an invoice was sent out – so it isn’t.

Let Start-Up Way help. We are not typical, stodgy financial outsourcers. Our focus is on helping fast moving, dynamic, busy startups address common problems, like incorrect record keeping and poorly designed financial workflows. We have worked with start-ups for more than 15 years,  know where financial blind spots are, and guided our clients through difficult times, like the 2008 economic downturn. We bring them out into the open, and put stronger business processes in place, so you maximize your revenue and increase your likelihood of success.