Maximize Your Seed Money:

Avoid common finance pitfalls before they happen

Money is the key to a start-up’s success or failure. Many do not have enough and fail, especially when facing unexpected obstacles, like the pandemic. Everyone knows this, but many (almost all) fledgling companies manage their finances poorly. Why? Founders are busy designing products, soliciting customers, adding talent, creating the distribution channel. They do not have the time or the desire to make sure that an invoice was sent out – so it isn’t.

Let Start-Up Way help. We are not typical, stodgy financial outsourcers. Our focus is on helping fast moving, dynamic, busy startups address common problems, like incorrect record keeping and poorly designed financial workflows. We have worked with start-ups for more than 15 years,  know where financial blind spots are, and guided our clients through difficult times, like the 2008 economic downturn. We bring them out into the open, and put stronger business processes in place, so you maximize your revenue and increase your likelihood of success.

What We Do

Start-Up Way empowers startups on their journey to success. Our services include

  • Accurate bookkeeping

  • Thorough financial statements clean-up

  • Efficient operation flow and process design

  • Deep financial analysis

  • Seamless system implementation

  • Project management

  • Collaborative budgeting

  • Comprehensive central contract reviews

  • Expert financial deck preparation

  • Creating reliable financial statements

  • Referring and collaborating with Start-Up professionals from areas, such as Tax, IT, HR, Legal, and Supply Chain

Our customers’ financial performance improves greatly. Partner with us to unlock your startup's full potential, achieve financial stability, grow, navigate uncharted waters, and transform your business plan into a thriving industry leader.

  • We brought in PeiChun in August 2019 after closing Series B. At that time we were migrating the ERP system, a process which had been ongoing for almost 12 months! As a Startup company, our team didn't have experience in migrating systems; our consulting firm at the time couldn't guide us or understand our operational needs. In addition to the piling up of consulting fees, our system go-live date was constantly pushed out. After PeiChun joined, she quickly evaluated the situation and determined what needed to be done, re-grouped the internal teams to understand our needs, and engaged another ERP consulting firm. Eventually, our new ERP system went live as planned on January 1st, 2020, the same as our new accounting year start date. I am impressed with PeiChun's problem-solving, planning, leadership and execution skills! The smooth and timely system migration saved the company money and lots of operational hassles, especially during our global expansion and product mass production stage.

    Hao Zhong
    Co-founder and CEO
    ScaleFlux, Inc.

  • I have always believed that there is no great reward for getting accounting and finance right but getting it wrong can cost you everything and more.  We brought in Start-Up Way before closing our Seed fundraising round - and it should have been sooner!  The team at Start-Up Way assisted us in cleaning up our financial books all the way back to our incorporation, reconciling our cap table with our outside legal firm, and advising on best use of our funds including interest-bearing accounts and equipment leasing.  PeiChun also leveraged her valuable and diversified start-up experience to advise on consolidating bank accounts and credit cards, setting up processes to lower risk of financial fraud, and building more comprehensive purchasing procedures. The company has been able to focus on R&D and sales since we have a reliable accounting team in place now.  I can sleep better at night knowing Start-Up Way is keeping us on track financially.   

    Christopher Shelner
    COO
    Persist AI Formulations Corp (YC W23)

Contact Us to learn more

There’s no commitment, pressure, or obligation.